Advertiser

Best practices

Create relevant and valuable deals that customers will want to save to their "Dealz Bank" and use at your business.  Please review our tips below.

Offer your customers a lot of value

Appealing deals bring in more customers.  Typically offer a 20% - 50% discount or a gift with purchase that is of equal or greater value than the customer purchase amount.

Simple Ads are more engaging

Wordy advertising will get in the way.  Use short, simple language to explain your deal.  Be sure to mention any restrictions and include a clear call-to-action as well as a deal time limit.  The less time people need to spend understanding your offer, the more time they can spend going into your business and making a purchase.

Example Ad for Bronze:

• 40% off any purchase over $10
• Buy one, get one free.
• Check in with 3 friends and get 40% off any entrée

Example claiming language:

• Present claimed deal to waiter
• Show your phone screen to the cashier, waitress, receptionist, etc.

Follow our Dealz preparation guidelines

Creating a positive customer experience is important for building customer loyalty.  Prepare for your deal before it runs and communicate its details with your employees.  Please review our preparation guidelines below.

Be mindful of Deal fatigue and the number of Deals you run.

Deals that run too long may become irrelevant and may be viewed as readily available discounts that don't drive people's intent to purchase.  In addition, pay attention to the number of deals that you run.  Running too many deals at the same time may be confusing for your employees and customers.

Getting your business ready for your deals.  Here are 7 steps you can follow to create a great in-store deals experience.

Cover the Logistics

Communicate with your employees on the following: 

1. Your Deal basics.  Let your employees know how long your deal is going to run for, and when it will expire. 
2. The affected product/service.  Clarify what you're offering - a free manicure with any massage. 
3. Your supply.  Make sure you meet any demand generated by your deal. 
4. Your terms and conditions.  Communicate deal limitations or rules.  Have a clear process for tracking your deal.  Customers will claim their deal by showing you their phone screen.  Let employees know how to record claimed deals.  For example, you can track deal usage by crossing claim numbers off a list, or have your register set with the promo code for the deals customers claim.

Be proactive

Don't wait for sticky situations to arise.  Address them ahead of time.  For example, once all your deals are claimed or your deal has expired, your deal will no longer be visible to people who haven't yet claimed it.  If people enter your store and ask about the deal because their friend told them about it, do you want to continue offering the deal even after it has expired?  Be clear on what you expect from employees in handling these situations that have expressed an interest in certain services or products.

Watch how your deals are rated

Be mindful of your customer feedback on how they like your deals.  Your customers can "rate" your deals giving you the ability to get feedback from them.  You can use your deals rating insights to learn more about your customers, and customize your deals to generate increased business traffic.

Put yourself in your customers' shoes

What is your experience like when you claim a deal?  Make sure you know what your end to end customer experience is.  Download the "Dealz With It" app to use, so you know how your customers are seeing your deals..  Simply go to the Android Market Place or iPhone App Store to download the app to see how you'd like your customers to view your deal, coupon or discount.

Staff appropriately

If you're offering a complimentary bag with any purchase over $70, think about how many people you anticipate coming through your door.  Have enough staff on hand to attend to any increase in the number of customers coming through your door.

Prepare for scale

Deals that are to be run across multiple store locations require more advanced planning because you'll need to create the same deal for each individual Dealz With It place.  In addition, advanced preparation gives you time to properly communicate the logistics and redemption terms with different store location and employees.

NOTE:  If you have hundreds of store locations, please inquire with your local franchise owner and he/she may be able to help you run deals more widely.  If you have just a few store locations, please create each deal individually within your advertiser account for each store location.

Market your DEAL

Update your deals so they are always current to let people know about your latest deal.  When you run an ad for your deal, as a Gold advertiser our system will link users to a list of all of your current deals for customers who are interested in more of your deals.  Gold members have access to send special coupons, discounts or deals to specific customers who express interest.